GMS 401 Chapter 3: GMS – Chapter 3 – Product Design
28 Jun 2018
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GMS – Chapter 3 – Product Design
Product design – determining the form and function of the product
Phases for product design
1. Idea generation and preliminary assessment
2. Building a business case – determine what customers want, assess technical feasibility
of product establish product goals, plan production process, financial analysis
3. Development of product and process – product features, build prototypes, design
delivery process
4. Testing and validation – external testing, finalization
5. Launch
Reverse engineering - dismantling and inspecting a competitor’s product to discover what it is
composed of and how the components works, searching for own-product improvements
Research and development – organized efforts that are directed toward increasing scientific
knowledge and product or process innovation
Basic research hast he objective of advancing the state of knowledge about a subject without
any near term expectation of commercial applications
Applied research has the objective of achieving commercial application
Development converts the results of applied research into useful commercial applications
Key issues with product design
Life cycle – incubation, growth, maturity and decline
Standardization – extent to which there is absence of variety in a part or product
oCan limit the range of customers to whom a product appeals
Design for mass customization – producing basically standardized G or S but
incorporating some degree of customization
oDelayed differentiation – producing but not quite completing a product until
customer preferences are known
oModular design – parts are grouped into modules that are easily replaced or
interchanged, composed of a number of modules or components instead of a
collection of individual parts
Inability to disassemble some module in order to replace a faulty part
Reliability – the ability of a product, part or system to perform its intended function
under normal conditions
Robust design – design that can function over a broad range of conditions
Legal and ethical issues
oProduct liability – a manufacturer is liable for any injuries or damages caused by
a faulty product
Design for environment
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Product design determining the form and function of the product. Reverse engineering - dismantling and inspecting a competitor"s product to discover what it is composed of and how the components works, searching for own-product improvements. Research and development organized efforts that are directed toward increasing scientific knowledge and product or process innovation. Basic research hast he objective of advancing the state of knowledge about a subject without any near term expectation of commercial applications. Applied research has the objective of achieving commercial application. Development converts the results of applied research into useful commercial applications. Life cycle incubation, growth, maturity and decline. Standardization extent to which there is absence of variety in a part or product: can limit the range of customers to whom a product appeals. Inability to disassemble some module in order to replace a faulty part. Reliability the ability of a product, part or system to perform its intended function under normal conditions.
