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Chapter 2

GMS 401 Chapter Notes - Chapter 2: Operations Management, Customer Service, Vertical Integration


Department
Global Management Studies
Course Code
GMS 401
Professor
Robert Meiklejohn
Chapter
2

Page:
of 2
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and$Productivity"
Competitiveness+
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o 𝑽𝒂𝒍𝒖𝒆 =!𝒒𝒖𝒂𝒍𝒊𝒕𝒚,𝒕𝒊𝒎𝒆𝒍𝒊𝒏𝒆𝒔𝒔,𝒆𝒕𝒄
𝒑𝒓𝒊𝒄𝒆
!
o Order%qualifiers%
! >4-/-'(%/)3()'3$(4-($'63("2%/3$9%/'%)*%$-3$2).)262$3(-.5-/53$
"&$-''%9(-@)+)(,7$
o Order%winners%
! >4-/-'(%/)3()'3$(4-($'-63%$)($("$@%$9%/'%)*%5$-3$@%((%/$(4%.$(4%$
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Strategy+
o A$9+-.$&"/$-'4)%*).0$"/0-.)1-()".-+$2)33)".B*)3)".B0"-+3$
o Mission/vision%
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! E(-(%2%.($)3$(4%$96/9"3%F$9/"56'(3$-.5$2-/G%(3$
o Goals%
! =4%$3(-(%2%.($+%-53$("$(4%$0"-+3$("$-''"29+)34$(4%$2)33)".$
o Strategies%
! =4%$/"-52-9$&"/$/%-'4).0$(4%$0"-+3$
! H/0-.)1-()".$"/$@63).%33$3(/-(%0)%3$
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! Functional%strategies%
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! Tactics%
C%5)62J(%/2$"@K%'()*%3F$2%(4"53F$-.5$-'()".3$(-G%.$("$
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Operations+Strategy+
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o Distinctive%competencies%
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'"29%()()*%$%50%$
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! Quality?based%strategy%
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! Time?based%strategy%
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Productivity+
o C%-36/%$"&$%&&)')%.($63%$"&$/%3"6/'%3$
o 𝑷𝒓𝒐𝒅𝒖𝒄𝒕𝒊𝒗𝒊𝒕𝒚 =𝑶𝒖𝒕𝒑𝒖𝒕
𝑰𝒏𝒑𝒖𝒕
!
o 𝑷𝒓𝒐𝒅𝒖𝒄𝒕𝒊𝒗𝒊𝒕𝒚!𝑮𝒓𝒐𝒘𝒕𝒉 =𝑪𝒖𝒓𝒓𝒆𝒏𝒕!𝒑𝒆𝒓𝒊𝒐𝒅!𝒑𝒓𝒐𝒅.!𝑷𝒓𝒆𝒗𝒊𝒐𝒖𝒔!𝒑𝒆𝒓𝒊𝒐𝒅!𝒑𝒓𝒐𝒅.
𝒑𝒓𝒆𝒗𝒊𝒐𝒖𝒔!𝒑𝒆𝒓𝒊𝒐𝒅!𝒑𝒓𝒐𝒅.
!
o :-/()-+$2%-36/%3$"&$9/"56'()*)(,$-/%$"&$0/%-(%3($63%$).$"9%/-()".3$
2-.-0%2%.($