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Chapter 4

GMS 401 Chapter Notes - Chapter 4: Mean Time Between Failures, Concurrent Engineering, Modular Design


Department
Global Management Studies
Course Code
GMS 401
Professor
Robert Meiklejohn
Chapter
4

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Chapter(4(!Product(and(Service(Design"
Introduction*
o Product/service-design-
! Idea%generation%
! Build%business%case%
! Development%
! Production%process%design%
! Launch%
o Concurrent-engineering-
! Team:based%approach%of%simultaneously%designing%product%
and%process%
Sources*of*ideas*for*new*or*redesigned*products/services*
o Employees%
o Research-and-development-
! Organized%efforts%for%product%innovation%
o Marketing%research%
Other*issues*in*products/services*design*
o Life-cycles-
! Incubation%
! Growth%
! Maturity%
! Saturation%
! Decline%
o Standardization-
! Extent%to%which%there%is%absence%of%variety%in%a%part/product%or%
service%
o Designing-for-mass-customization-
! Mass-customization-
Producing%standardized%products/services%but%
incorporating%some%customization%
! Delayed-differentiation-
Producing%but%not%yet%completing%products/services%
until%customer%prefs%are%known%
! Modular-design-
Parts%are%grouped%into%modules%that%are%easily%replaced%
or%interchanged%
o Reliability-
! The%ability%of%a%products/services,%part,%or%system%to%perform%
its%intended%function%under%normal%conditions%
o Failure-
! Situation%in%which%it%does%not%perform%as%intended%
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