GMS 723 Chapter Notes - Chapter 4: Middleground, Franchising, Experience Curve Effects
21 Jan 2018
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Mind the infrastructure: before starting in a foreign market, investigate transportation utilities, internet, speed, political and economic stability - even weather patters. Commune with the locals: live, eat and socialize among nationals so you can pick up the nuances of their culture, dialect and business attitudes, not to mention develop contacts. Embrace the business culture: in the uae hunter says, rapport is king; customers want to do business with someone who feels like family. Enlisting a trustworthy business partner who"s native to the region or intimately familiar with the local business climate can simplify everything. Step by step exporting: planning and preparing, request a face to-face brie ng from an of ce of the canadian trade commissioner. Services in the region to discuss the latest developments in the market: develop a network of contracts, develop a pro le of the ideal agents and distributors.
