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Chapter 1-12

HTT 303 Chapter Notes - Chapter 1-12: Purgatory, Timeshare, Computer Reservations System


Department
Hospitality/Tourism
Course Code
HTT 303
Professor
Michael Hunter
Chapter
1-12

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COURSE BACKGROUND: UPON ENTERING THIS COURSE WHAT IS GOING ON
pgs. 1 to 2 Are you ready…In class we said many jobs will be automated in the
future but can this really apply to accommodation, food and beverage facilities and
general tourism, etc. and why / why not?
-humanity is still a service
-humans will continue to be useful bc of empathy, creativity, judgment, and critical
thinking
-
pg. 3 Leadership goes...Based on these readings how should you think, as well as
view creativity and entrepreneurship?
-we need problem solvers
-critical thinking evaluates the issues, doesn’t blindly look to tools
-what firms look for are people who add value to an organization by pulling things
together
-understand linkages between the macro and the micro
-entrepreneurship is the way to close the productivity gap
pg. 4 Peace deals...Note the overall problems Africa faces.
-peace deals fail, millions are driven from their homes, thousands are massacred,
and the spectre of famine looms
-known as “Africa’s world war”, a violent combustion of economic, political and
ethnic issues that sucked in more than half a dozen countries
-Zimbabwe once a prosperous middle-class society, is drowning in disease and
economic chaos
pg. 5 Fewer...Are Americans coming to Canada, why or why not and should we care
and why?
-we should not care as much because overseas tourists have allowed Toronto’s
tourism to make an extra $180 million last year
-altogether overseas tourists pumped $3 billion into Toronto economy in 2010
-overseas tourists are less likely to notice a 5 cent fluctuation in exchange rate
-rise in gas prices can prompt thousands of Americans to cancel their Canadian
vacation but this does not affect overseas visitors
-overseas tourists are more interested in the experience and location rather than
just hunting for deals
Pg. 9 HONG KONG…To what degree is Hong Kong the New York or London of the
Far East and why?
-Hong Kong is located five hours’ flying time from half the world’s population
-Together with NY and London its ranked as a global financial and business
services centre, a lofty perch decided by its rule of law, independent legal system,
well-educated talent pool, modern infrastructure, low taxes and light regulation
with an “open for business” culture
-Hong Kong is a city build by entrepreneurs

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pg. 6 Number of Chinese...What companies will want their employees to speak
Chinese languages and why?
-China to drive increase in global air travel
-China is expected to be the primary driver of increased worldwide air travel
-Tourism companies will want their employees to speak Chinese languages
because China is becoming the largest market for tourism with anticipated 100
million outbound passengers annually
-Add about $300 million in new tourist dollars in Canada by 2015
-Canadian destinations are eager to have Chinese travelers as it is a huge
opportunity for Canada’s tourism industry
Pg. 7 Private sector...How is China’s economy planned and with what success plus
how are foreign competitors handled and with what results?
-China’s plan is to ensure that the private sector recedes for a degree of
government ownership and central planning
-the top-down decisive action – when detached from the market demand – has
large, less-easy-to-measure downsides
-China’s economy declared no multiparty elections, no diversity in guiding
thought, no separation of powers, no federal system and no privatization
-Chinese planners expect the winners to absorb many of the small industries in
purgatory to ensure that the private sector recedes
-Foreign competitors will be restricted by being prevented from operating in China
in competition with other Chinese companies
-The only exception involves Western companies with technologies that must be
turned over to China if they enter
-The private sectors are giving way to state producers as foreign multinationals
held 75% of China’s wind market and now holds less than 33%
-Nation advances as the ppl fall behind
pg. 27 Investing in Russia...What is the problem with doing business in Russia?
Beijing governs how many in every 5 of the globe’s people, annually grows its
population and middle class how much and must create how many jobs? And so
what if it educates members of both sexes?
-Canadian corporations doing business in Russia are endangering their
shareholders because foreigners are not protected
-If you want to do business there you should plan on expropriation so that you
have very little to lose
pg. 28 Globe’s middle...Where is the middle class growing, how much, what is the
BRIC and so what?
-there is an unprecedented explosion of the middle class
-trend means growth, continuing demand for products and services, the
commodities and brain power that creates them and the relentless march of
hundreds of millions out of poverty
-middle class explosion means inequalities are rapidly narrowing

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-BRIC is a grouping acronym that refers to the countries of Brazil, Russia, India
and China, which are all deemed to be at a similar stage of newly advanced
economic development
-BRIC countries will drive the move as their GDP steadily rises
-As more ppl climb up the income lady, those in poverty will fall
pg. 29 population growth...What have we just lived through, why and where?
-we have lived through the most dramatic decease in global poverty in history
-we are living in a period of rapid global poverty reduction that is driven by high,
sustained economic growth across the developing world
-this change is driven by the highest levels of sustained economic growth
-the economies of the developing world have expanded 50% in real terms despite
the Great Recession
-growth has been high in countries w/ large #s of poor people ie. India and China
-India and China have boomed since they abandoned central planning and adopted
globalized, market-driven economies powered by young, well-educated, low-
wage workforces and underwent rapid industrialization and urbanization
-Global economic growth is the biggest impact on poverty reduction
pgs. 30 WHY IS...Where is the problem (especially 75%)and why?
-over the past 60 years, at least us $1 trillion of development-related aid has been
spend on Africa due to famine and poverty
-yet it has become steadily poorer and is now home to 75% of the world’s most
impoverished countries
-UN agencies say they need US1$ billion but by the time famine was declared,
donor states had committed less than US$200 million
-Response from international donors and regional governments has been mostly
slow, inadequate and complacent
-Aid is the problem and ppl now want donors to taper off financial aid and replace
it with trade and direct investment
INITIAL KEY DISTRIBUTION CHANNEL ISSUES
pg. 8 What kind... What is a distribution mix, how is it changing and why might a
company use each and every distribution channel?
-a distribution channel is a mechanism that provides sufficient info to the right ppl
at the right time and in the right place to allow a purchase decision to be made
-DC plays a critical role in cost formulation, differentiation strategies, and affects
the profitability of all members of the tourism value chain
-Bc of the growth of the internet DCs are becoming more complicated so using
each and every DC is good for diff types of guests
-TV is based on action and so is more appropriate for those products requiring
physical demonstrations
-Radio is based on sound and offers different platform with which to communicate
to potential customers
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