MHR 405 Chapter Notes - Chapter 8: Bounded Rationality, Satisficing, Odd Future

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Creativity: a process influenced by individual and organizational factors that results in the production of novel and useful ideas, products or both. Creativity can be found and is required in all aspects of business and management. The 4 stages of the creative process: preparation: means seeking out new experiences and opportunities to learn, because. 3) creativity grows from a base of knowledge. Incubation: during this stage, the individual engages in other pursuits while the mind considers the problem and works on it. Incubation is a process of reflective thought and is often conducted subconsciously. Illumination: illumination occurs when the individual senses an insight for solving the problem. This stage is also called the aha experience: verification: is conducted to determine whether the solution or idea is valid. This is accomplished by thinking though the implications of the decision, presenting the idea to another person or trying out the decision.

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