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MHR 505 (27)

OBXtra 3

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Human Resources
MHR 505
Frank Miller

MHR 505 Week 3 OBXtra 3 Behaviour Modification Reinforcement Strategies Behaviour modificationreinforcement theory B.F. Skinners principle that behaviour is largely a function of its consequences, which may be either positive or negative Behaviour modification has been used successfully in a variety of organizations to shape behaviour and is also considered to be a theory of motivation or learning It has significant and positive influences on task performance in manufacturing and service organizations, but more powerful in manufacturing organizations Incentive-based reinforcement improved performance more than routine pay, social recognition, or performance feedback Recent research reveals that nonfinancial incentives had impacts on profits and customer service that were as significant as the financial ones in the long term Reinforcement strategies rely on the use of positive and negative consequences following a speci
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