ITM 100 Chapter Notes - Chapter 9: Mac Pro, Mobile Computing, Adsense
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ITM 100 Full Course Notes
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Battling for your internet experience: as three of the biggest companies trying to dominate the internet user"s experience apple, Google, and microsoft all contain a different business model and strategy for success. Every business"s business model was described in this case as: Apple"s business model focuses on mobile devices which include their top of the line devices such as; iphone and ipads. Apple controls a 27% of the mobile market, with over 700,000 applications. Apple takes a 30 percent of the revenue generated from these applications. As of right now, apple has two major operating systems (os) which are mac os x, which is for their macbook, imac, and mac pro; also they have ios which are for their mobile devices. As of 2016, apple"s iphone is the highest grossing cell phone out in the market. Microsoft has an entirely different approach than apple when it comes to their business model.