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Chapter 3

Chapter 3 - E-Business and Internet.docx

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Information Technology Management
ITM 100
Ron Babin

Chapter 3: E-Business and Internet  E-Business is conducting business on the Internet, not only buying and selling but also serving customers and collaborating with business partners. E-Business is further broken down into: o Disruptive Technology  Examples of this include the Polaroid Camera, which went bankrupt in 2002 because of the threat of substitutes (the digital camera and quicker film processing). What is best for the business (instant photos) tend to create issues and ruin the business in the long term. The term Digital Darwinism implies that organizations cannot adapt to the new demands placed on them for surviving in the information age is doomed to extinction.  Disruptive Technologies is a new way of doing things, which does not initially meet the needs of existing companies. Disruptive Technologies tend to open new markets and destroy old ones. (New tech, like portable radios knocking out old tech like large vacuum-tube radios)  On the other hand, sustaining technology produces an improved product that consumers are eager to buy, and tend to provide us with better, faster, and cheaper products in established markets. An example of this is a faster hard drive or car o Evolution Of The Internet  The Internet is a global public network of computer networks that pass info from one to another using common computer protocols. Protocols are standards that specify the format of data as well as the rules to be followed during transmission. No one party oversees the internet, but there are sevel and they oversee the Internet and set standards, including:  Internet Engineering Task Force (IETF) : protocol engineering and development arm of the internet  Internet Architecture Board (IAB) : Responsible for defining the overall architecture of the Internet, providing guidance and broad direction to the IETF  Internet Engineering Steering Group (IESG): Technical management of IETF activities and the Internet standards process o Evolution of the World Wide Web  World Wide Web (WWW) is a global hypertext system that uses the internet as its transport mechanism  HyperText Transport Protocol (HTTP) is the internet standard that supports the exchange of information on the WWW. HTTP enables Web authors to embed hyperlinks in Web documents by defining universal resource locators (URLs) and how they can be used to retrieve resources from anywhere on the Internet.  Transmission Control Protocol (TCPIP) – how they transfer packages around severs  Web browsers read the HTML text and convert it to a web page  The internet was mostly text based until 1991, when the first web browser was created (NCSA Mosaic). The first website was also launched by Berners-Lee.  MEDCAFS LAW states that the value of the network is equivalent to the number of people on it.  MOORS LAW states that the cost of technology cuts in half every 18 months  The digital divide took place when those with access to technology have great advantages over those without access to it.  Web 2.0 is a set of economic, social, and technology trends that collectively form the basis of the next generation of Internet – a more mature, distinctive medium characterized by user participation, openness and network effects. Does not refer to Web tech specs update, but refers to changes in the ways software developers and end users use the web as a platform  Web 2.0 is a force that is propelling companies across all industries toward a new way of doing business. The change is caused by factors like:  Billions of people accessing the Internet around the globe  By 2014 the web will be accessed by a mobile device more than a PC  Over 90% of American homes have an always-on broadband connection  A Web Mashup is a website or web app that uses content from more than one source to create a completely new service. Ex: Putting Jay-Z lyrics over Radiohead song to make something old become new  Content used in mashups is usually sourced from an Application Programming Interface (API), which is a set of routines, protocols, and tools for building software applications.  Mashup Editors provide a visual interface to build a mashup, often allowing the user to drag and drop data points into a web application.  An example of a mashup would be Dole putting a 3 digit code on their bananas, which you can plug into Google Earth to get info on the farm where they were raised  Some Mashup Examples include: 1001 Secret Fishing Holes: over a thousand fishing spots in national parks, wildlife refuges, lakes, campgrounds, historic trails, etc. (Google Maps API)  Web 3.0 is a term coined with different meanings to describe the evolution of Web usage and interaction among several separate paths. These include transforming the web into a database, a move toward making content accessible by multiple non-browser applications, leveraging artificial intelligence technologies, or the semantic web. There is a debate to what Web 3.0 means but most agree it includes:  Transforming the Web into a Database  An evolutionary path to AI  Realization of Semantic Web and service-oriented architecture  Evolution Towards 3D  The Semantic Web is an evolving extension of WWW, in which content can be expressed not only in natural language, but also in a format that can be read and used by software agents, permitting them to find, share, and integrate information more easily.  Along with the Semantic Web comes SOA (Service-Oriented Architecture) that is a business-driven IS architectural approach that supports integrating a business as linked, repeatable tasks or services. Basically a collection of services that communicate with each other, such as passing data from one service to another or coordinating an activity between one or more services o Accessing Internet Information  Organizations use the Internet to share and access information. This is vital for communications from all levels of the organization, and creates structure in geographically larger organizations  Intranet is an internalized portion of the Internet, protected from outside access that allows an organization to provide access to information and application software to only its employees. (Ex: Blackboard for Ryerson Students)  Extranet is an intranet that is available to strategic allies (such as customers, suppliers, and partners). Businesses benefit from offering individuals outside the organization access to intranet-based information and application software such as order processing. Having a common area where employees, partners, vendors, and customer’s access information can be a major competitive advantage for an organization. (Example: Amazon having a secure connection with McGraw Hill to place an order on books)  Having a common area where employees, partners, vendors and customers access information can be a major competitive advantage for an organization.  Wal-Mart created an extranet for its suppliers, who can view detailed product info at all Wal-Mart locations, helping maintain their supply chain and ensure no shortage of product  Portal is a generic term for what is in essence a technology that provides access to information. A portal is a web site that offers a broad array of resources and services, such as email, online discussion groups, search engines, and online shopping malls.  A kiosk is a publicly accessible computer system that has been set up to allow interactive information browsing. In a kiosk, the computer’s operating system has been hidden from view, and the program runs in a full-screen mode, which provides a few simple tools and navigation. An example is the Indigo Books kiosks. o Providing Internet Information  Three common forms of service providers, including:  Internet Service Provider (ISP)  Online Service Provider (OSP)  Application Service Provider (ASP)  The Internet Service Provider (ISP) is a company that provides individuals and other companies access to the Internet along with additional related services, such as web site building. Larger ISPs have their own high-speed leased lines so that they are less dependent on telecommunication providers and can deliver better service to their customers.  Another member of the ISP family is the wireless Internet Service
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