Introduction: WestJet Airlines is a Canadian lowcost carrier that provides scheduled and
charter air service to 88 destinations around the world. It was founded in 1996 and it’s the
second largest Canadian air carrier behind air Canada. WestJet is nonunionized and not
part of any airline alliance.
a) What are the products and/or services?
West jet provides safe, friendly and affordable air travel. You can rent a car or
book a hotel. Also west jet offers RBC MasterCard where frequent travellers can
collect points and redeem for free flights.
b) Who are their competitors
Air Canada is their biggest competitor because air Canada is the largest Canadian
air carrier while west jet is number 2.
c) What is their strategy to compete
west jet is a discount airline uses the cost leadership strategy. They don’t offer a
lot of amenities and inflight entertainment or meal service in comparison to
aircanada. All you get is the flight there.
Also, and a more approachable friendlier airline approach in comparison to air Canada. In west jet’s ad, they
customers. gan “Owner’s care” because west jet’s entire corporate culture is built around caring for their
d) Describe any ethical topics
Ethics: principles and standards that guide our behavior towards other people.
West jet tried to access and spy on Air Canada’s confidential information. A
previous employee searched for air Canada’s organizational database for sensitive
corporate and personal information. This is an example of unethical behavior.
Describe how information and communications technology