ITM 102 Chapter Notes - Chapter 4: Enterprise Resource Planning, Human Resource Management, Application Service Provider
10 Nov 2012
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Document Summary
The value chain is a connected series of activities, each of which adds value or sup- ports the addition of value to the firm"s good or services. The receiving, warehousing, and inventory control of raw materials re- quired to create a product or service. The value-creating and often proprietary activities that transform the raw inputs into the final product. The activities required to get the finished product to the customer, includ- ing packaging, warehousing, and order fulfillment. All activities associated with getting buyers to purchase the product, in- cluding working with distributors, retailers or online channels, marketing, advertising, and pricing. Those that maintain and enhance the product"s value, including customer support, repair services, and warranty and recall. Primary activities directly related to the production and distribution of the organization"s products and services. Support activities are value chain activities that an organization conducts to support the creation of business value by the primary activities.
