ITM 100 Chapter Notes - Chapter 3: Priceline.Com, Mass Customization, Personalization

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Chapter 3: E-Business and Internet
E-Business is conducting business on the Internet, not only buying and selling but also serving
customers and collaborating with business partners. E-Business is further broken down into:
o Disruptive Technology
Examples of this include the Polaroid Camera, which went bankrupt in 2002
because of the threat of substitutes (the digital camera and quicker film
processing). What is best for the business (instant photos) tend to create issues
and ruin the business in the long term. The term Digital Darwinism implies that
organizations cannot adapt to the new demands placed on them for surviving in
the information age is doomed to extinction.
Disruptive Technologies is a new way of doing things, which does not initially
meet the needs of existing companies. Disruptive Technologies tend to open
new markets and destroy old ones. (New tech, like portable radios knocking out
old tech like large vacuum-tube radios)
On the other hand, sustaining technology produces an improved product that
consumers are eager to buy, and tend to provide us with better, faster, and
cheaper products in established markets. An example of this is a faster hard
drive or car
o Evolution Of The Internet
The Internet is a global public network of computer networks that pass info
from one to another using common computer protocols. Protocols are
standards that specify the format of data as well as the rules to be followed
during transmission. No one party oversees the internet, but there are sevel and
they oversee the Internet and set standards, including:
Internet Engineering Task Force (IETF) : protocol engineering and
development arm of the internet
Internet Architecture Board (IAB) : Responsible for defining the overall
architecture of the Internet, providing guidance and broad direction to
the IETF
Internet Engineering Steering Group (IESG): Technical management of
IETF activities and the Internet standards process
o Evolution of the World Wide Web
World Wide Web (WWW) is a global hypertext system that uses the internet as
its transport mechanism
HyperText Transport Protocol (HTTP) is the internet standard that supports the
exchange of information on the WWW. HTTP enables Web authors to embed
hyperlinks in Web documents by defining universal resource locators (URLs)
and how they can be used to retrieve resources from anywhere on the Internet.
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Transmission Control Protocol (TCPIP) how they transfer packages around
severs
Web browsers read the HTML text and convert it to a web page
The internet was mostly text based until 1991, when the first web browser was
created (NCSA Mosaic). The first website was also launched by Berners-Lee.
MEDCAFS LAW states that the value of the network is equivalent to the number
of people on it.
MOORS LAW states that the cost of technology cuts in half every 18 months
The digital divide took place when those with access to technology have great
advantages over those without access to it.
Web 2.0 is a set of economic, social, and technology trends that collectively
form the basis of the next generation of Internet a more mature, distinctive
medium characterized by user participation, openness and network effects.
Does not refer to Web tech specs update, but refers to changes in the ways
software developers and end users use the web as a platform
Web 2.0 is a force that is propelling companies across all industries toward a
new way of doing business. The change is caused by factors like:
Billions of people accessing the Internet around the globe
By 2014 the web will be accessed by a mobile device more than a PC
Over 90% of American homes have an always-on broadband connection
A Web Mashup is a website or web app that uses content from more than one
source to create a completely new service. Ex: Putting Jay-Z lyrics over
Radiohead song to make something old become new
Content used in mashups is usually sourced from an Application Programming
Interface (API), which is a set of routines, protocols, and tools for building
software applications.
Mashup Editors provide a visual interface to build a mashup, often allowing the
user to drag and drop data points into a web application.
An example of a mashup would be Dole putting a 3 digit code on their
bananas, which you can plug into Google Earth to get info on the farm
where they were raised
Some Mashup Examples include: 1001 Secret Fishing Holes: over a thousand
fishing spots in national parks, wildlife refuges, lakes, campgrounds, historic
trails, etc. (Google Maps API)
Web 3.0 is a term coined with different meanings to describe the evolution of
Web usage and interaction among several separate paths. These include
transforming the web into a database, a move toward making content
accessible by multiple non-browser applications, leveraging artificial intelligence
technologies, or the semantic web. There is a debate to what Web 3.0 means
but most agree it includes:
Transforming the Web into a Database
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An evolutionary path to AI
Realization of Semantic Web and service-oriented architecture
Evolution Towards 3D
The Semantic Web is an evolving extension of WWW, in which content can be
expressed not only in natural language, but also in a format that can be read
and used by software agents, permitting them to find, share, and integrate
information more easily.
Along with the Semantic Web comes SOA (Service-Oriented Architecture) that
is a business-driven IS architectural approach that supports integrating a
business as linked, repeatable tasks or services. Basically a collection of services
that communicate with each other, such as passing data from one service to
another or coordinating an activity between one or more services
o Accessing Internet Information
Organizations use the Internet to share and access information. This is vital for
communications from all levels of the organization, and creates structure in
geographically larger organizations
Intranet is an internalized portion of the Internet, protected from outside access
that allows an organization to provide access to information and application
software to only its employees. (Ex: Blackboard for Ryerson Students)
Extranet is an intranet that is available to strategic allies (such as customers,
suppliers, and partners). Businesses benefit from offering individuals outside the
organization access to intranet-based information and application software such
as order processing. Having a common area where employees, partners,
vendors, and customer’s access information can be a major competitive
advantage for an organization. (Example: Amazon having a secure connection
with McGraw Hill to place an order on books)
Having a common area where employees, partners, vendors and
customers access information can be a major competitive advantage for
an organization.
Wal-Mart created an extranet for its suppliers, who can view detailed
product info at all Wal-Mart locations, helping maintain their supply
chain and ensure no shortage of product
Portal is a generic term for what is in essence a technology that provides access
to information. A portal is a web site that offers a broad array of resources and
services, such as email, online discussion groups, search engines, and online
shopping malls.
A kiosk is a publicly accessible computer system that has been set up to allow
interactive information browsing. In a kiosk, the computer’s operating system
has been hidden from view, and the program runs in a full-screen mode, which
provides a few simple tools and navigation. An example is the Indigo Books
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Document Summary

E-business is conducting business on the internet, not only buying and selling but also serving customers and collaborating with business partners. E-business is further broken down into: disruptive technology. Examples of this include the polaroid camera, which went bankrupt in 2002 because of the threat of substitutes (the digital camera and quicker film processing). What is best for the business (instant photos) tend to create issues and ruin the business in the long term. The term digital darwinism implies that organizations cannot adapt to the new demands placed on them for surviving in the information age is doomed to extinction. Disruptive technologies is a new way of doing things, which does not initially meet the needs of existing companies. Disruptive technologies tend to open new markets and destroy old ones. (new tech, like portable radios knocking out old tech like large vacuum-tube radios)

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