ITM 100 Chapter Notes - Chapter 9: Chicagoland Television, Customer Relationship Management, Marketing Automation

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 100
• Professor: Raymond Moss

Document Summary

Chapter 9 enterprise applications to manage supply chains and respond to customers definitions. Enterprise software: build around thousands of predefined business processes that reflect best process. Supply chain: network of organization and business processes for procuring raw materials, transforming these materials into intermediate and finished products, and distribute finished products to customers. Just-in-time strategy: when have exact info about how many units wanted and when they want them so components would arrive at the moment they needed and finished goods would be shipped as they left assembly line. Bullwhip effect: info about demand for the product gets distorted as it passes from one entity to the next in the supply chain. Supply chain planning systems: enable firm to model existing supply chain, generate demand forecasts for products and develop optimal sourcing and manufacturing plans. Demand planning: determine how much product business needs to make to satisfy all customers.