ITM 102 Chapter Notes - Chapter 1: Kroger, Enhanced Service, Mobile App

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It is also important to note that deploying these new information systems has changed the way kroger runs its business. To effectively use its sensor-driven and mobile systems, kroger had to redesign jobs and procedures for allocating checkout lines, bagging groceries, and monitoring food temperatures. Kroger developed a mobile app that features localized shopping lists, targeted ads, and, in select areas, the ability to scan and bag items while shopping. It"s not business as usual in america or the rest of the global economy anymore. American businesses spent about trillion on information systems hardware, software, and telecommunications equipment. You will certainly want to know how to invest this money wisely. If you make wise choices, your firm can outperform competitors. How information systems are transforming business: changes in technology and new innovative business models have transformed social life and business practices.

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