ITM 505 Chapter Notes - Chapter 7: Transact, Continental Airlines, Retail
6 May 2014
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Business managers must understand their customers and the fundamentals of the markets in which they operate. B2b: is the exchange of goods and services between via computer networks: revenue generated in b2b greatly exceed b2c by a factor of more than 6 to 1. Allows the customers to use the customer portal to search of parts, place orders, check order status, inquire about the lead times for items. Suppliers can bid on providing products and the manufacturer can selects: e-procurement software: allows a company to create an electronic catalog with the winning supplier search capability. Can also automate key functions of the purchasing process including creating, reviewing, and approving purchase orders electronically to the supplier. Can also negotiate prices for the purchase of goods and services. Industry consortia-sponsored marketplaces: in many cases, companies are not large enough or do not have sufficient purchasing power to require suppliers to deal with them through a private company marketplace.
