ITM 601 Chapter Notes - Chapter 3: Market Trend, Order Type

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Case study: compeiive prioriies for custom molds are abundant. Firstly, lead ime is not very criical due to the nature of the business while a heavy focus on quality of the product is emphasized. The custom molds segment of the company tries to aim for low volume to ensure quality. In contrast, the plasic parts are extremely high volume with lead ime being absolutely criical due to the fact that quanity and availability are extremely important. Flexibility also contrast as plasic parts need lexibility to change volume levels without afecing costs too much. Thus, there is a contrast and diversity in this companies compeiive prioriies. Clearly, there is a contrasing ideology in terms of prioriies and thus processes for molds and plasics: the business is facing an issue with changing market demand and trends. Speciically, the demand for molds are decreasing whereas the demand for cheaper plasics are increasing signiicantly.

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