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Chapter 5

LAW 122 Chapter Notes - Chapter 5: Kaleidoscope, Parallax

Law and Business
Course Code
LAW 122
Eric Ball

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Psychology Notes Chapter 5
Today’s class, perceptions on illusions, and how we see things the way they are and why
Is our experience 1 to 1, what’s out there that’s represented the exact way you see it? You saw in the
table example how things aren’t always as they seem, and we see things differently, in possibly in
accurate ways.
Bottom Up Process
Analysis of individual stimulus elements
Top Down processing
What have I seen before that matches this? Example is if I am in a forest then I shouldn’t expect a
fridge to pop up.
These two processes combine, and it occurs very quickly. Sometimes you do get fooled.
What do we attend to? It involves 2 processes
- Focusing- you have to focus on certain stimuli, by
- filtering and zoning out unnecessary things. So professor attends to and makes you focus on
the front lecture, so you attend to what they are talking about.
Both stimulus (1) and personal factors (2) play a role in attention
Example- advertising, they want to get your attention, some get your attention, some don’t, look at
itunes/ apple. ( In this clip there is a l=picture of the itunes, color ups)
Example, coke, with no words. When you are exposed to a repetition of ads, you become familiar ith
the logo, with repetition
Internal factors
personal: if your hungry, and you walk pass a bakery, you will notice it, if you aren’t hungry, you
will not notice it. Bascially the jist here, I syou see what you want to see and are thinking of. Another
thing that gets our attention is anger= if you walk by someone who is angry, it gets your attention,
and you notice what they do, in a way for your protection.
Top Down Processing:
How we use our knowledge to help us see the world around us.
Gestalt psychologists, they looked at this.
In the picture, the whole is bigger than the sum of its parts
- kaleidoscope perception
You decide how things should be grouped
Ambiguose Figures
What is the figure, what are the grounds?
Fellow playing saxaphone, with the young woman in the smoke of the saxaphone
Gestalt Laws:
- similairity
- Proximity
- Closure- closing things off with gaps
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