MHR 505 Chapter : OBXtra 3

• School: Ryerson University
• Department: Human Resources
• Course: MHR 505
• Professor: Frank Miller

Document Summary

behaviour modification/reinforcement theory b. f. skinner"s principle that behaviour is largely a function of its consequences, which may be either positive or negative. behaviour modification has been used successfully in a variety of organizations to shape behaviour and is also considered to be a theory of motivation or learning. It has significant and positive influences on task performance in manufacturing and service organizations, but more powerful in manufacturing organizations. Incentive-based reinforcement improved performance more than routine pay, social recognition, or performance feedback. recent research reveals that nonfinancial incentives had impacts on profits and customer service that were as significant as the financial ones in the long term. law of effect states that behaviours followed by positive consequences are more likely to recur and behaviours followed by negative consequences are less likely to recur. positive/negative consequences must be defined for the person receiving them, so individual, gender, and cultural differences are important to consider when selecting consequences/reward.