MHR 523 Chapter Notes - Chapter 6: Employer Branding, Organizational Commitment, Job Satisfaction

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Chapter 6 notes
THE STRATEGIC IMPORTANCE OF RECRUITMENT
-recruitment: the process of searching out and attracting qualified job applicants, which begins with the
identification of a position that requires staffing and is completed when resumes and/or completed
application forms are received from an adequate number of applicants
-recruiter: a specialist in recruitment, whose job it is to find and attract capable candidates
EMPLOYER BRANDING
-employer branding: the image or impression of an organization as an employer based on the benefits of
being employed by the organization
-steps:
1) define the target audience, where to find them, and what they want from an employer
2) develop the employee value proposition- the specific reasons why the organization is a unique place
to work and a more attractive employer for the target audience compared to other organizations
3) communicate the brand by incorporating the value proposition into all recruitment efforts
THE RECRUITMENT PROCESS
1) Identify job openings
-HR planning/strategic plan
-employee resignations/terminations
2) Specify job requirements
-from job description/job specification
3) Select methods of recruitments
-internal/external
4) Generate pool of qualified applicants
-recruiter must be aware of constraints affecting recruitment process
RECRUITING WITHIN THE ORGANIZATION
-advantages: safer promote from within, personal levels, less orientation
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who they intend on hiring; employees may not be able to accept a new boss from within the
organization
-job posting: the process of notifying current employees about vacant positions
-human resource records
-skills inventories
LIMITATIONS OF RECRUITING FROM WITHIN
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