MHR 849 Chapter Notes - Chapter 1: Strategic Planning, Strategic Management, Incrementalism
Document Summary
Strategy: the formulation of organizational missions, goals, objectives, and action plans. Plan: an intended course of action a firm has selected to deal with a situation. Purpose: a consistent stream of actions that sometimes are the result of deliberate plan and sometimes the result of emergent actions based on reactions to environmental changes or shifting of assumptions. Ploy: a specific manoeuvre at the tactical level with a short time horizon. Position: the location of an organization relative to its competitors and other environmental factors. Perspective: the gestalt or personality of the organization. Planning for long term future is difficult many planner look at relatively shorter period of time (3 to 5 years) Strategic planning must be viewed as dynamic process, moving, shifting and evolving as conditions warrant changes. Logical incrementalism: process of subtly redirecting strategy to accommodate these changes. Emergent strategy: the plan that changes incrementally due to environmental changes.