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Textbook Notes for Fathima Saleem

RYERSONMKT 100Fathima SaleemWinter

MKT 100 Chapter Notes - Chapter 16: Mobile Marketing, Flickr, Linkedin

OC7778183 Page
16 Apr 2016
37
Lecture 12 chapter 16: social and mobile marketing. The changing role of traditional media, sales promotions, and retail, coupled with the new media of
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RYERSONMKT 100Fathima SaleemWinter

MKT 100 Chapter Notes - Chapter 10: Customer Service

OC7778182 Page
14 Apr 2016
44
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RYERSONMKT 100Fathima SaleemFall

MKT 100 Chapter Notes - Chapter 1: Marketing Mix, Marketing, Retail

OC8249023 Page
28 Feb 2016
16
Marketing: a set of business practices designed to plan for an present an organization"s products or services in ways that build effective customer rel
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RYERSONMKT 100Fathima SaleemFall

MKT 100 Chapter Notes - Chapter 12: Logistics, Telemarketing, Direct Marketing

OC10746615 Page
1 Feb 2018
0
A set of interdependent organizations involved in the process of making a product or service available for use or consumption. Merchants: buy, take tit
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RYERSONMKT 100Fathima SaleemWinter

MKT 100 Chapter Notes - Chapter 15: Personal Selling

OC7778182 Page
16 Apr 2016
34
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RYERSONMKT 100Fathima SaleemFall

MKT 100 Chapter Notes - Chapter 8: Market Saturation, Reverse Engineering, Botulinum Toxin

OC8249025 Page
28 Feb 2016
17
Product: anything that is of value to a consumer and can be offered through a marketing exchange. New products provide value to both firms and customer
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RYERSONMKT 100Fathima SaleemFall

MKT 100 Chapter Notes - Chapter 1: Marketing Mix, Voice Of The Customer

OC7365622 Page
14 Jan 2016
26
Make sure to build as well as keep a loyal customer foundation. Have strong brands as well as customer appeal. Capability to take care of the brand and
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RYERSONMKT 100Fathima SaleemWinter

MKT 100 Chapter Notes - Chapter 9: Frosted Flakes, Core Design, Toothpaste

OC7778184 Page
13 Apr 2016
29
Lecture 9 chapter 9: product, branding, and packaging decisions. Types of products: there are two primary categories of products and services based on
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RYERSONMKT 100Fathima SaleemFall

MKT 100 Chapter Notes - Chapter 5: 7 For All Mankind, Marketing Mix, Retail

OC8249023 Page
28 Feb 2016
17
Business-to-business marketing: the process of buying and selling goods or services to be used in the production of other goods and services, for consu
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RYERSONMKT 100Fathima SaleemWinter

MKT 100 Chapter Notes - Chapter 18: Consumerism, Corporate Social Responsibility, Marketing Ethics

OC8748006 Page
10 Apr 2016
28
Markeing ethics refers to those ethical problems that are speciic to the domain of markeing. (societal issues damage the environment, global issues swe
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RYERSONMKT 100Fathima SaleemFall

MKT 100 Chapter Notes - Chapter 10: Customer Service

OC8249022 Page
28 Feb 2016
19
Service: any intangible offering that involves a deed, performance, or effort that cannot be physically possessed. Customer service: human or mechanica
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RYERSONMKT 100Fathima SaleemFall

MKT 100 Chapter Notes - Chapter 4: Personal Knowledge Base, Decision Rule, Determinant

OC8249023 Page
28 Feb 2016
20
The consumer decision process: need recognition: occurs when consumers recognize they have an unsatisfied need and want to go from their needy state to
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