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Textbook Notes for Laila Rohani

RYERSONMKT 100Laila RohaniWinter

MKT 100 Chapter Notes - Chapter 14: Integrated Marketing Communications, Blog, The Sender

OC675557 Page
18 Mar 2014
53
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RYERSONMKT 100Laila RohaniWinter

MKT 100 Chapter Notes - Chapter 15: Public Service Announcement, Sales Promotion, Social Marketing

OC675557 Page
18 Mar 2014
44
The aida model: a common model of the series of mental stages through which consumers move as a result of marketing communications: awareness leads to
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RYERSONMKT 100Laila RohaniWinter

Marketing Chapter 10 Notes.docx

OC675554 Page
18 Mar 2014
57
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RYERSONMKT 100Laila RohaniWinter

MKT 100 Chapter Notes - Chapter 9: Private Label

OC675555 Page
18 Mar 2014
53
Complexity of products: core customer value is the basic problem-solving benefits that customers are seeking, associated services (augmented product) i
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RYERSONMKT 100Laila RohaniFall

MKT 100 Chapter 1-18: MKT 100 Notes

OC131511525 Page
14 Nov 2016
16
Marketing is the activity, set of institutions and process for creating, communicating, delivering and exchanging offerings that have value for custome
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RYERSONMKT 100Laila RohaniWinter

MKT 100 Chapter Notes - Chapter 12: Logistics, Tupperware, Direct Market

OC675554 Page
18 Mar 2014
45
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RYERSONMKT 100Laila RohaniWinter

MKT 100 Chapter Notes -Demand Curve, Variable Cost, Grey Market

OC11008711 Page
9 Apr 2013
74
A successful new product introduction needs to combine an innovative product with a marketing campaign that communicates the value of that new product
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RYERSONMKT 100Laila RohaniWinter

MKT 100 Chapter Notes - Chapter 7: Swot Analysis, Railways Act 1921, Micromarketing

OC675556 Page
18 Mar 2014
52
Step 1: establish overall strategy or objectives: articulate mission and the objectives of the company"s marketing strategy, segmentation strategy must
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RYERSONMKT 100Laila RohaniWinter

MKT 100 Chapter Notes - Chapter 11: Price Skimming, Premium Pricing, Marketing

OC675558 Page
18 Mar 2014
58
The five c"s of pricing: company objectives, customers, costs, competition, channel members. % change in qd / % change in price: elastic: price sensiti
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RYERSONMKT 100Laila RohaniWinter

MKT 100 Chapter Notes - Chapter 8: Market Saturation, Voice Of The Customer, Observability

OC675558 Page
18 Mar 2014
51
Why do firms create new products: new market offerings provide value to both firms and consumers. Innovation is the process by which ideas are transfor
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RYERSONMKT 100Laila RohaniWinter

MKT 100 Chapter Notes - Chapter 2: Boston Consulting Group, Strategic Business Unit, Swot Analysis

OC675555 Page
4 Mar 2013
38
2: developing a marketing plan and marketing strategies. A marketing planning process is a set of steps a marketer goes through to develop a marketing
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RYERSONMKT 100Laila RohaniWinter

MKT 100 Chapter Notes - Chapter 1-12: Brand Loyalty, Baby Boomers, Marketing

OC29720343 Page
2 Jun 2015
35
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