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Textbook Notes for Paul Finlayson

RYERSONMKT 100Paul FinlaysonWinter

Module 10 Notes

OC104775 Page
12 Apr 2011
67
Section 1: basic channel functions: distribution: choosing channel partners with positioning and implementation skills that fit the seller, regardless
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RYERSONMKT 100Paul FinlaysonWinter

Module 7 Notes

OC104775 Page
12 Apr 2011
51
In north america, you undercut competitors prices and price below your average cost. , and take sig amount of sales and rev away from companies, can ta
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RYERSONMKT 100Paul FinlaysonWinter

Module 8 Notes

OC1047711 Page
12 Apr 2011
41
Typical functions of a field salesforce: most of a sale"s person"s time is spend not in contact with the customer, different industries have different
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RYERSONMKT 100Paul FinlaysonWinter

MKT 100 Chapter Notes -Market Segmentation, Quality Function Deployment, Three Steps

OC104777 Page
12 Apr 2011
30
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RYERSONMKT 100Paul FinlaysonWinter

Module 6 Notes

OC104776 Page
12 Apr 2011
32
Loyalty depends on your personality (ex great stock in family and friendships: high brand loyalty leads to more distribution reach and distributor supp
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RYERSONMKT 100Paul FinlaysonWinter

MKT 100 Chapter Notes -Participation Bias, Focus Group, Asian Canadians

OC104779 Page
12 Apr 2011
41
Section 1: researching customers: microeconomics, private i nformation: states that a firm profits from unique information and insights it has about pr
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RYERSONMKT 100Paul FinlaysonWinter

MKT 100 Chapter Notes -Categorical Imperative, Marketing Communications, Puffery

OC1047710 Page
12 Apr 2011
31
Section 1: code of ethics: canadian marketing association created good code of ethics that people turn to, emphasizes honesty and t ruthfulness in comm
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RYERSONMKT 100Paul FinlaysonWinter

Module 1 Notes

OC104775 Page
12 Apr 2011
67
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RYERSONMKT 100Paul FinlaysonWinter

MKT 100 Chapter Notes -Sultana (Grape), Convenience Store, Virtuous Circle And Vicious Circle

OC1047710 Page
12 Apr 2011
41
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