Textbook Notes for Valerie Hung

RYERSONMKT 100Valerie HungWinter

MKT 100 Chapter Notes - Chapter 5: Personal Knowledge Base, Determinant

OC5791523 Page
12 Apr 2016
16
The beginning of the consumer decision process; occurs when consumers recognize they have an unsatisfied need and want to go from their actual, needy s
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RYERSONMKT 100Valerie HungWinter

MKT 100 Chapter Notes - Chapter 7: Profit Margin, Psychographic, Fixed Cost

OC5791522 Page
12 Apr 2016
10
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RYERSONMKT 100Valerie HungWinter

MKT 100 Chapter Notes - Chapter 3: Corporate Social Responsibility, Categorical Imperative, Philosophical Perspectives

OC5791524 Page
12 Apr 2016
18
Competitive intelligence - used by firms to collect and synthesize information about their position with respect to their rivals; enables companies to
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RYERSONMKT 100Valerie HungWinter

MKT 100 Chapter Notes - Chapter 2: Swot Analysis, Marketing Mix, Human Resource Management

OC5791524 Page
21 Mar 2016
17
Where marketing executives and other top managers define the mission and objectives of the business, and evaluate the situation by assessing how variou
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