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Textbook Notes for MKT 100 at Ryerson University


RYERSONMKT 100Paul GillespieFall

MKT 100 Study Guide - Final Guide: Sales Promotion, Breast Cancer Awareness, Denim

OC53748838 Page
11 Dec 2015
394
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RYERSONMKT 100Paul GillespieFall

MKT 100 Lecture Notes - Lecture 11: Mass Media, Ikea, Unique Selling Proposition

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7 Dec 2015
61
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RYERSONMKT 100Paul GillespieFall

MKT 100 Lecture Notes - Lecture 10: Royal Canadian Mint, Tim Hortons, Logistics

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27 Nov 2015
53
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RYERSONMKT 100Paul GillespieFall

MKT 100 Lecture Notes - Lecture 9: Marketing, Marketing Mix, Price Ceiling

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27 Nov 2015
46
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RYERSONMKT 100Paul GillespieFall

MKT 100 Lecture Notes - Lecture 6: Psychographic

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17 Nov 2015
59
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RYERSONMKT 100Paul GillespieFall

MKT 100 Lecture Notes - Lecture 7: Denim, Micromarketing, Aqua Velva

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17 Nov 2015
46
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RYERSONMKT 100Paul GillespieFall

MKT 100 Lecture Notes - Lecture 8: Voice Of The Customer, Cordless Telephone, Observability

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16 Nov 2015
43
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RYERSONMKT 100Paul GillespieFall

MKT 100 Lecture Notes - Lecture 5: E-Procurement, Direct Selling, Retail

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9 Oct 2015
84
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RYERSONMKT 100Paul GillespieFall

MKT100 Lecture 4: Marketing Research | Ethics and Socially Responsible Marketing

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6 Oct 2015
55
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RYERSONMKT 100Paul GillespieFall

MKT 100 Lecture Notes - Lecture 3: North American Free Trade Agreement, Competitive Intelligence, Apple Watch

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25 Sep 2015
57
Mkt 100 - lecture 3 - analyzing the marketing environment. Outline how the factors in a firm"s microenvironment influence its marketing strategy. Ident
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RYERSONMKT 100Paul GillespieFall

MKT 100 Lecture Notes - Lecture 1: Starbucks, Retail, Critical Success Factor

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21 Sep 2015
88
Mkt 100 - lecture 1 - overview of marketing. Define the role of marketing and explain its core concepts. Describe how marketers create value for a prod
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RYERSONMKT 100Paul GillespieFall

MKT 100 Lecture Notes - Lecture 2: Marketing Strategy, Marketing Mix, New Media

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21 Sep 2015
56
Mkt 100 - lecture 2 - developing marketing strategies and a marketing plan. Describe the elements of a marketing plan. Analyze a marketing situation us
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RYERSONMKT 100Paul GillespieWinter

MKT 100 Study Guide - Final Guide: Sales Promotion, Tigerdirect, Tim Hortons

OC53748820 Page
10 Apr 2015
705
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RYERSONMKT 100Paul GillespieWinter

MKT 100 Lecture Notes - Lecture 10: Tigerdirect, Vertical Integration, Starbucks

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8 Apr 2015
84
Supply chain management (scm): integrates all points in production process (i. e. from suppliers to manufacturers to warehouse distribution). Distribut
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RYERSONMKT 100Paul GillespieWinter

MKT 100 Lecture Notes - Lecture 11: Taco Bell, Sales Promotion, Direct Marketing

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8 Apr 2015
46
Variety of mediums to provide clarity, consistency and maximum impact of a brand (i. e. electronic media, advertising, sales promotions, etcetera). Exa
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RYERSONMKT 100Paul GillespieWinter

MKT 100 Lecture Notes - Lecture 8: Product Classification, Intangibility, Ziploc

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25 Mar 2015
53
A product offers value and satisfies a need or want. We use the term product as a catch-all phrase. There are evolving tastes, technological changes, k
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RYERSONMKT 100Paul GillespieWinter

MKT 100 Lecture Notes - Lecture 7: Online Shopping, Playstation 3, Marketing Mix

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12 Mar 2015
55
Position your brand to appeal to that segment by adjusting the marketing mix. This is done using the evaluation process. Step one: estimate the size of
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RYERSONMKT 100Paul GillespieWinter

MKT 100 Lecture Notes - Lecture 6: Psychographic, Marketing Mix, Micromarketing

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12 Mar 2015
55
S: identify and profile distinct groups of buyers who differ in preferences. T: select one or more market segments to enter. P: communicate benefits of
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RYERSONMKT 100Paul GillespieWinter

MKT 100 Lecture Notes - Lecture 3: Herfindahl Index, Luxury Vehicle, Swot Analysis

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13 Feb 2015
95
Mkt 100 l3 industry, competitive and swot analysis. Framework: environmental analysis framework; assessing the macroenvironment, which deals primarily
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RYERSONMKT 100Paul GillespieWinter

MKT 100 Lecture Notes - Lecture 4: Scientific Method, Corporate Social Responsibility, Categorical Imperative

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13 Feb 2015
86
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RYERSONMKT 100Paul GillespieWinter

MKT 100 Lecture Notes - Lecture 5: Direct Selling, Organizational Culture, Five Ws

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13 Feb 2015
58
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RYERSONMKT 100Paul GillespieWinter

MKT 100 Lecture Notes - Lecture 1: Customer Relationship Management

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22 Jan 2015
154
Mkt 100 - l1 - principles of marketing. Marketing is an activity, set of institutions, and processes for creating, communicating, delivering and exchan
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RYERSONMKT 100Paul GillespieWinter

MKT 100 Lecture Notes - Lecture 2: Marketing Mix, Swot Analysis, North American Free Trade Agreement

OC5374882 Page
22 Jan 2015
88
Mkt 100 w2015 - l2 - market implementation and strategy. Corporate planning; scope is the entire firm; duration is long term, five years minimum; and s
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RYERSONMKT 100Paul FinlaysonWinter

Module 10 Notes

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12 Apr 2011
67
Section 1: basic channel functions: distribution: choosing channel partners with positioning and implementation skills that fit the seller, regardless
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RYERSONMKT 100Paul FinlaysonWinter

Module 7 Notes

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12 Apr 2011
51
In north america, you undercut competitors prices and price below your average cost. , and take sig amount of sales and rev away from companies, can ta
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RYERSONMKT 100Paul FinlaysonWinter

Module 8 Notes

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12 Apr 2011
41
Typical functions of a field salesforce: most of a sale"s person"s time is spend not in contact with the customer, different industries have different
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RYERSONMKT 100Mary FosterFall

MKT100 CHAPTER 1 NOTES.pdf

OC888845 Page
24 Apr 2013
112
Core aspects of marketing: marketing is about satisfying customer needs and wants. Need: a person feeling physiologically deprived of basic necessities
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RYERSONMKT 100Paul FinlaysonWinter

MKT 100 Chapter Notes -Market Segmentation, Quality Function Deployment, Three Steps

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12 Apr 2011
30
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RYERSONMKT 100Paul FinlaysonWinter

Module 6 Notes

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12 Apr 2011
32
Loyalty depends on your personality (ex great stock in family and friendships: high brand loyalty leads to more distribution reach and distributor supp
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RYERSONMKT 100Paul FinlaysonWinter

MKT 100 Chapter Notes -Participation Bias, Focus Group, Asian Canadians

OC104779 Page
12 Apr 2011
41
Section 1: researching customers: microeconomics, private i nformation: states that a firm profits from unique information and insights it has about pr
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RYERSONMKT 100Paul FinlaysonWinter

MKT 100 Chapter Notes -Categorical Imperative, Marketing Communications, Puffery

OC1047710 Page
12 Apr 2011
31
Section 1: code of ethics: canadian marketing association created good code of ethics that people turn to, emphasizes honesty and t ruthfulness in comm
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RYERSONMKT 100Anthony FrancescucciFall

MKT 100 Chapter Notes -Brainstorming, Swot Analysis, Brand

OC9073120 Page
6 Feb 2014
62
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RYERSONMKT 100Paul FinlaysonWinter

Module 1 Notes

OC104775 Page
12 Apr 2011
67
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RYERSONMKT 100Anthony FrancescucciFall

MKT 100 Chapter Notes -Telemarketing, Viral Marketing, Public Service Announcement

OC907317 Page
26 Jan 2014
80
Integrated marketing communications (imc): represents the promotion dimension of the four. Ps; includes a variety of communication disciplines general
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RYERSONMKT 100Paul FinlaysonWinter

MKT 100 Chapter Notes -Sultana (Grape), Convenience Store, Virtuous Circle And Vicious Circle

OC1047710 Page
12 Apr 2011
41
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