MKT 100 Chapter Notes - Chapter 18: Swot Analysis, Truism, Consumerism
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MKT 100 Full Course Notes
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Marketing ethics refers to those ethical problems that are specific to the domain of marketing. Ethical issues associated with markeing decisions: marketing firms interact directly with the public, they are right in the public eye, marketing is a very visible part of business. Often practices that are the result of other business functions will be attributed to marketing. It was found that more than 2/3 of canadians pay attention to issues related to corporate ethics and social responsibility and that 1/4 of canadian firms are actively engaged in key corporate social responsibility activities. A strong ethical climate requires a commitment from the top down within the firm. Everyone within the firm must agree to a system of controls that rewards appropriate behavior and punishes inappropriate behavior. A firm"s incentive system can encourage exactly the type of behavior the firm states that it wants to avoid.
