Textbook Notes (362,882)
Canada (158,081)
Marketing (881)
MKT 100 (485)
Asif Salam (24)
Chapter 17

CHAPTER 17.pdf

2 Pages
Unlock Document

Ryerson University
MKT 100
Asif Salam

CHAPTER 17: ETHICS & SOCIAL RESPONSIBILITY Scope of Marketing Ethics  Marketing Ethics  Business Ethics Ethical Decisions Associated w/ Mkting  Creating an Ethical Climate in the Workplace o Values  establish/share/understand o Rules management commitment/employee dedication o Controls reward/punishment o Canadian Marketing Association Code of Ethics  Accepted code in mkting  Flows from general norms of conduct to spec. values  Subareas w/in mkting have their own code of ethics to deal w/ specific issues  The Influence of Personal Ethics o Decisions often have conflicting outcomes, both options have (+) (-) consequences  Ethics & Corporate Social Responsibility o Firms should implement programs that are socially responsible o Employees should act in an ethically responsible manner Framework for Ethical Decision Making  Step 1: Identify Issues o Data collection methods o Hiding real purpose of study o Using results to mislead or even harm public  Step 2: Gather Info/Identify Stakeholders o Identify ethical issues/relevant legal information o Identify all relevant stakeholders and get their input on any identified ethical issues  Step 3: Brainstorm and Evalua
More Less

Related notes for MKT 100

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.