MKT 100 Chapter Notes - Chapter 78: Animal Testing, Animal Welfare

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Anthony Bonato

Document Summary

If performed correctly, new chemicals can either be dropped from consideration or pushed forward in as little as three days compared to the six months previously required for animal testing. Animal welfare groups continue to influence the use of animal testing in the cosmetics industry by using propaganda, pressure from consumers, and lobbying legislatures; and the industry continues to push back citing consumer choice, expense, and free trade. The european union has passed a ban on animal testing altogether. 2009, any cosmetic tested on animals, even in other parts of the world, cannot be sold in the european union. However, the cosmetic industry is worried that this ban will not only affect their companies" sales, but also their customers" ability to find the products they want. The e. u. cosmetics industry successfully lobbied for an extension on certain areas of toxicity testing to provide more time to find alternatives.