MKT 100 Chapter Notes -Radio-Frequency Identification, Social Media Marketing, Hd Dvd
1
MKT 100 Full Course Notes
Verified Note
1 document
Document Summary
In addition to understanding the company itself, their competition, and their corporate partners, marketers must also understand the macroenvironmental factors that operate in the external environment. They are include: culture, demographics, social trends, technological advances, economic situation, and political/legal environment, or cdstep. Pest analysis include: political/legal environment, economic situation, socio-cultural, and technological. Social trends shape consumer values around the world. Social trends tend to change over time in their popularity and importance, and savvy marketers work hard to identify emerging trends to understand whether they present an opportunity or pose a threat to their business: greener consumers: Customers who appreciate the effort of companies to supply them with environmentally friendly merchandise. Green consumers purchase products based on issues beyond the tangible products. These issues can include a variety of social causes such as environmental awareness, protection of animals, hiv/aids awareness and preventions. Consumers who purchase these products do so to support these causes: marketing to children:
