Textbook Notes (368,113)
Canada (161,656)
Marketing (884)
MKT 100 (488)
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Module 1 Notes:

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Department
Marketing
Course
MKT 100
Professor
Marla Spergel
Semester
Winter

Description
Sy GreenbergMKT100NotesModule 11What is marketingMarketing is delivering value to customers and shareholders through the relentless improvement of product development distribution selling advertising and customer service processes Marketing is about being driven to do better thinking quickly doing things quickly outthinking and outhustling your competition History of Trading and Wealth CreationOriginally countries were lucky to start in areas with the right materials as well as climates to create tools and labour specialization within culture then neighboring cultures These would conquer less developed and tradingEventually replaced with more advanced food production and superior military technologyEventually taken over by USMaster TradersIn North America competitiveness is lost partially due to cheap man
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