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Canada (161,707)
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MKT 100 (488)
Chapter

Week 1 - What is Marketing?
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Department
Marketing
Course
MKT 100
Professor
Marla Spergel
Semester
Winter

Description
WHAT IS MARKETINGMarketing is a process all about change reacting to changeand this principle has been embraced in this course We will learn about the Innovation and the diffusion of the innovation processes Along with Consumer Insight which are crucial concepts to be cognizant ofBecause the purpose of business is to create a customer the business enterprise has twoand only twobasic functions marketing and innovation Marketing and innovation produce results all the rest are costs Marketing is the distinguishing unique function of the business Peter Drucker the father of business consultingPeter DruckerMarketing attracts new customers by understanding their needs wants and demands promising and delivering the bestquality value for
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