MKT 100 Chapter Notes - Chapter 1: Breast Cancer Awareness, Customer Relationship Management, Marketing

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Paul Gillespie

Document Summary

Marketing is about satisfying customer needs and wants. You get the songs, and the exchange partners get money and information about you. money but also time and information, and the firm gives up the good or service. Main purpose of marketing is to create value by developing a variety of offerings such as goods, services and ideas, to satisfy customer needs. Example (goods): items that you can physically touch such as clothing, beer, kraft. Dinner, meats raised, processed, and delivered using appropriate animal health practices. Example (services): intangible customer benefits that are produced by people or machines and cannot be separated from the producer; air travel, banking, entertainment. Example (ideas): thoughts, opinions, philosophies, intellectual concepts such as drunk driving prevention . There are organizations such as mothers against drunk driving or. Price: everything the buyer gives up money, time, energy in exchange for the product or service.