MKT 100 Chapter Notes - Chapter 9: Total Chalaco, Brand Equity, Kodak
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Chapter 9: Product, Branding, and Packaging Decisions
Complexity of Products and Types of Products
Complexity of Products
Core customer value:
Associated Services (or augmented product):
Types of Products
Unsought Products/Services: '
Product Mix and Product Line Decisions
Product line breadth (variety):
Product line depth:
Stock keeping units (SKUs): /
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