MKT 100 Chapter Notes - Chapter 3: Corporate Social Responsibility, Categorical Imperative, Philosophical Perspectives

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Valerie Hung

Document Summary

Competitive intelligence - used by firms to collect and synthesize information about their position with respect to their rivals; enables companies to anticipate changes in the marketplace rather than merely react to them. Aspects of the external environment - culture, demographics, social trends, technological advances, economic situation, and political/legal environmental (cdstep) - that affect companies. The shared meanings, beliefs, morals, values, and customs of a group of people. Characteristics of human populations and segments, especially those used to identify consumer markets (age/gender/income/race/ethnicity/education) Technological changes that have contributed to the improvement of both products and services in the past few decades. The decision that provides the greatest good for the greatest number is best. Depreciation of a shared resource by everyone acting on their own self interest. Companies that write cheques to support worthy causes. Motivated by the desire to create goodwill link causes to own strategic goals.