MKT 100 Chapter Notes - Chapter 1: Tim Hortons, Customer Relationship Management, Royal Bank Of Canada

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19 Apr 2016
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MKT 100 Full Course Notes
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MKT 100 Full Course Notes
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Chapter 2 developing marketing strategies and a marketing plan. Marketing strategy: identifies the following : a firm"s target market(s, a related marketing mix the four ps, the bases upon which the firm plans to build a sustainable competitive advantage. Starbucks attempts to reach customers who was a coffee-drinking experience that includes a warm, social atmosphere, and personable baristas to make their secret drinks. People are willing to pay high prices for this. Focuses on retaining loyal customers and excellent customer service. Retaining loyal customers: loyalty is more than simply preferring to purchase from one firm instead of another, it means that customers are reluctant to patronize competitive firms. Loyal customers buy nike apparel for all their sporting and casual needs, even if. Adidas goes on sale or opens a new store near their home: more and more firms realize the value of achieving customer excellence through focusing their strategy on retaining their loyal customers.

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