Textbook Notes for Kasi Bruno

RYERSONMKT 400Kasi BrunoWinter

MKT 400 Chapter Notes - Chapter 9: Mental Accounting, Sales Promotion, Loss Aversion

OC1145913 Page
15 Apr 2013
29
Consumer purchase may be a response to a perceive problem. Consumers go through series of steps to purchase: problem recognition, information search, e
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RYERSONMKT 400Kasi BrunoWinter

MKT 400 Chapter Notes - Chapter 8: Elaboration Likelihood Model, Reporting Bias, Permission Marketing

OC1145914 Page
15 Apr 2013
41
The objective relates to persuasion refers to an active attempt to change attitudes. Persuasion is the central goal of many marketing communication. So
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