MKT 400 Chapter 16: Chapter 16 - Cultural Influences on Consumer Behaviour
4 Feb 2012
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Mkt400 chapter 16: cultural influences on consumer behaviour. Aspects of culture y a cultural system consists of three functional areas: ecology way in which a system is adapted to its habitat, social structure way in which orderly social life is maintained. Ideology mental characteristics of a people and they way in which they relate to their environment and social groups. share an ethos set of moral and aesthetic principles y our dimensions account for the variability in every culture: power distance, uncertainty avoidance, masculinity/femininity. A more often involves a taboo, or forbidden behaviour, such as incest or cannibalism: conventions norms regarding the conduct of everyday life. gestation the giver is motivated by an event to procure a gift event may be structural or emergent. reformulation bonds between the giver and receiver are adjusted y rites of passage special times markers by a change in social status: consist of 3 phases: separation leave original group or status.
