Textbook Notes (369,082)
Canada (162,376)
Marketing (884)
MKT 400 (66)
Chapter 16

Chapter 16 - Cultural Influences on Consumer Behaviour

3 Pages

Course Code
MKT 400
Marla Spergel

This preview shows page 1. Sign up to view the full 3 pages of the document.
MKT400Chapter 16 Cultural Influences on Consumer BehaviourUnderstanding culturey Culturea concept crucial to the understanding of consumer behaviour may be thought of as a societys personality y Culture is the accumulation of shared meanings rituals norms and traditions among the members of an organization or a society y Culture is the lens through which people view productsAspects of culturey A cultural system consists of three functional areas o Ecologyway in which a system is adapted to its habitat o Social structureway in which orderly social life is maintained o Ideologymental characteristics of a people and they way in which they relate to their environment and social groupsShare an ethosset of moral and aesthetic principles y our dimensions account for the variability in every culture o Power distance o Uncertainty a
More Less
Unlock Document

Only page 1 are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.