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MKT 400 (66)
Chapter 16

Chapter 16 - Cultural Influences on Consumer Behaviour

3 Pages
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Department
Marketing
Course Code
MKT 400
Professor
Marla Spergel

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MKT400Chapter 16 Cultural Influences on Consumer BehaviourUnderstanding culturey Culturea concept crucial to the understanding of consumer behaviour may be thought of as a societys personality y Culture is the accumulation of shared meanings rituals norms and traditions among the members of an organization or a society y Culture is the lens through which people view productsAspects of culturey A cultural system consists of three functional areas o Ecologyway in which a system is adapted to its habitat o Social structureway in which orderly social life is maintained o Ideologymental characteristics of a people and they way in which they relate to their environment and social groupsShare an ethosset of moral and aesthetic principles y our dimensions account for the variability in every culture o Power distance o Uncertainty a
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