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Chapter 10

Chapter 10 Notes (Booklet)

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Ryerson University
MKT 400
Ida Berger

Chapter 10 Social Media Social Media the way people communicate has changed drastically over the last decade social media is often defined narrowly and considered to be synonymous with social networks like Facebook and MySpace these popular cyber destinations are types of social media there are also nonnetwork types as well we can include blogs and microblogs video sharing bookmarking applications wikis forums and opinion sites as well as social networks marketers can assume that anyone who spends time interacting within a specific web environment fits within the demographic profile of that environment and shares the purchasing behaviours of that group marketers should care about social media because the social media study conducted that 93 of social media users believe that companies they buy from should have a presence in social media social media becomes the vehicle for connecting marketers with connectors and most important for connectors to hook up with each other and spread their opinions to the larger communitySocial Network social marketing is familiar to you chances are either Facebook of MySpace are the networks that pop into your mind these networks range in content from those whose purpose is strictly for socialization or networking to networks that focus on highly specific products iss
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