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Textbook Notes for Tina West

RYERSONMKT 500Tina WestWinter

MKT 500 Chapter Notes - Chapter 11: Frequency Distribution, Null Hypothesis, Standard Deviation

OC103992 Page
27 Mar 2013
31
Sample finding: percentage or average or some other value computed with a sample"s data. If follows proper sampling procedures and ensures sample is go
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RYERSONMKT 500Tina WestWinter

MKT 500 Chapter Notes - Chapter 2: Market Analysis, Decision Support System, Research

OC103993 Page
4 Feb 2013
38
Step 3: establish research objectives: research objective: what the researcher must do in order to carry out the research and solve the problem. Step 5
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RYERSONMKT 500Tina WestWinter

MKT 500 Chapter Notes - Chapter 1: Marketing Intelligence, Market Segmentation, Competitive Intelligence

OC103994 Page
4 Feb 2013
40
Marketing research provides necessary information to enable managers to properly market ideas, goods, and services. Marketing concept: business philoso
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RYERSONMKT 500Tina WestWinter

MKT 500 Chapter Notes - Chapter 4: Environics, People Meter, Customer Switching

OC103994 Page
14 Feb 2013
20
Chapter 4 using secondary data and online information databases. Primary data: information that is developed or gathered by the researcher specifically
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