MKT 600 Chapter Notes -World Trade Organization, Pyramid Scheme, Joint Venture
Document Summary
Future of avon china: direct sales, retail sales or both. Avon became first to win approval from ministry of commerce for its direct sales operations in. Was forced into retail industry because of the ban came out successful: 6300 boutiques and 1000 department stores. Avon must decide how to allocate its sales resources among its multiple distribution channels. The options are direct sales, or retail sales. The factors to consider are the growing demand and intense competition in the cosmetics market. Steady growth slump in 1970s and 1980s because of women s changing lifestyles full time employment and labour jobs. By 2004 world s leading direct-selling company with 4. 9 million sales reps and us . 7 billion revenues. Let s talk campaign: successful sales increased by 15% and profits increased by 13, to fulfill its corporate mission to become the company for women , sales reps increased by 10%
