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Textbook Notes for MKT 723

Out of 72 Textbook NotesAbout Ryerson

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RYERSON
MKT 723 Chapter Notes - Chapter 1: Gross Domestic Product, Cost Accounting
chocolatetrout757
597
RYERSON
MKT 723 Chapter Notes - Chapter 2: Servicescape, Service Design, G2 Phase
chocolatetrout757
462
RYERSON
MKT 723 Chapter Notes - Chapter 3: Consumer Choice, Social Class, Brand Loyalty
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577
RYERSON
MKT 723 Chapter Notes - Chapter 5: Customer Retention, Customer Satisfaction
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535
RYERSON
MKT 723 Chapter Notes - Chapter 6: Servqual, Services Marketing, Synectics
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728
RYERSON
MKT 723 Chapter Notes - Chapter 7: Customer Retention, Human Resource Management, Employee Retention
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533
RYERSON
MKT 723 Chapter Notes - Chapter 8: Better Business Bureau, Service Recovery
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641
RYERSON
MKT 723 Chapter Notes - Chapter 9: Service Design, Andor Technology, Marketing Mix
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552
RYERSON
MKT 723 Chapter Notes - Chapter 11: Servicescape, Differentiator, Nonverbal Communication
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6227
RYERSON
MKT 723 Chapter Notes - Chapter 10: Call Centre
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5132
RYERSON
MKT 723 Chapter Notes - Chapter 12: Interactive Marketing, Services Marketing, Internal Communications
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536
RYERSON
MKT 723 Chapter Notes - Chapter 15: Shortage, Relate, Yield Management
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529
RYERSON
MKT 723 Chapter Notes - Chapter 13: Human Resources
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473
RYERSON
MKT 723 Chapter Notes - Chapter 17-18: Pricing Strategies, Value-Based Pricing, Price Premium
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468
RYERSON
MKT 723 Chapter Notes - Chapter 16: Internal Communications, Direct Marketing, Sales Promotion
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330
RYERSON
MKT 723 Chapter Notes - Chapter 14: Financial Risk, Franchising
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538
RYERSON
MKT 723 Chapter 4: Customer Expectations of Service.docx
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5525
RYERSON
MKT 723 Chapter Notes - Chapter 12: Employee Retention, Internal Communications, Motivation
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631

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fuchsiaelk95
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magentazebra767
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cerisesnake793
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