MKT 723 Chapter Notes - Chapter 1: Marketing Mix
13 May 2013
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Services can be profitable but challenging to manage and market. Provides added value (convenience, comfort, etc) that are also intangible. Service industries, services as products, customer service, and derived service. Service industries and companies industries and companies classified within the service sector whose core product is a service. online, or via phone. Services as products intangible products sold by service and non-service companies. Customer service service provided in support of a company"s core products. Service marketing concepts have developed due to the growth of service industries. Service as a business imperative in manufacturing and it. Developing technologies and increasing competition make it difficult to gain a competitive. Industries and professional services have gone through major changes in the way the do business advantage though physical products alone. Customers also expect a high level of service along with their goods. and need service marketing concepts.
