MKT 828 Chapter Notes - Chapter 1-10: Chalk Talk, Swot Analysis, Marketing Mix
23 Oct 2017
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The beginning of sport marketing the nba and global marketing strategy (4) David stern (commissioner at the time) had to fix things like revenue sharing, salary caps and tougher drug testing. Every foreign star like yao ming, dirk nowitzki meant more foreign exposure and more success in foreign markets for the nba. David stern visited beijing to sign a deal to show weekly highlights and these turned into live game broadcasting. When a recession occurs what is the effect on sports? (7) Sports related construction dipped 7. 9% while other construction increased by 22. 3% Attendance at mlb games went down and up over the decade. In 2012 the epl saw a 26% decline in tv broadcast packages. Corporate sponsors were forced to rethnk their partnerships. Global type of sports and their success outside of america (9/10) Indian premier cricket league moved into the upper echelon in 2007. Sports fans- greatest commodity- at home and at the game (11)
