POL 128 Chapter Notes - Chapter 3: Price Discrimination, Oligopoly

• School: Ryerson University
• Department: Politics and Public Administration
• Course: POL 128
• Professor: Joseph Zboralski

Document Summary

Differentiating its products( using stars like mary pickford and douglas frank) Dominating exhibition through ownership of small number of first run theaters. In 1929, the structure of the american fil industry was dominated by the big five : Each owned substantial production facilities in southern california, worldwide distribution network and sizeable theatre chain. By the outbreak of wwii almost every actor, actress and producer was unionized. The conduct fo firms within the studio system: admission price discrimination. The system would minimize the number of theatres the big five need to own to effect measure of control. The big five kept theatres fully utilized. External shocks: decrease in demand caused by the decline in incomes during the great depression. 1938 when the administration of president franklin roosevelt shifted gears and filed an anti-trust suit against the big five and little three.