RMG 200 Chapter Notes - Chapter 3: Online Shopping, Observability, Identifiability

53 views4 pages

Document Summary

Utilitarian needs: needs motivating consumers to go shopping to accomplish a specific task. Hedonic needs: needs motivating consumers to go shopping for pleasure. The buying process (eg. customer: need/problem recognition (e. g. , broken tv, information search (e. g. , reviews on web, evaluation of alternatives (e. g. , 3d tv?, product choice (e. g. , promo on this model, outcome (e. g. , complete transaction, post purchase evaluation (e. g. , feedback/return) Retailers use music, visual displays, scents and demonstrations to create a more entertaining shopping experience. Graphics and photography are also used in flyers, catalogues and on web sites to stimulate consumers: social experience. Regional shopping malls have replaced open markets. Lifestyle centers with restaurants, theatres and outdoor entertainment. How much information a consumer needs depends on a number of factors: The nature and use of the product. Information in a customer"s memory such as names, images and past experiences with different stores major: customer past shopping experience. Information provided by ads and other people (media)

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents