RMG 200 Chapter Notes -Vending Machine, Direct Selling, Pyramid Scheme

• School: Ryerson University
• Department: Retail Management
• Course: RMG 200
• Professor: Brent Barr

Document Summary

E-tailing, online retailing, internet retailing): a retail format in which the retailers communicate with customers and offer products and services for sale over the internet. Direct-mail retailer: a nonstore retailer that commutates directly with customers using mail brochures and pamphlets to sell a specific product or service to customers at one point in time. Difficult for smaller catalogue and direct mail retailers to compete with large, well established firms that have embraced a multichannel strategy. Mailing and printing costs are high and increasing. Difficult to get consumers"" attention as they are mailed so many direct mail promotions. The length of time required to design, develop and distribute catalogues makes it difficult for catalogue and direct mail retailers to respond quickly to new trends and fashions. The largest categories of merchandise sold through direct selling are personal care, home/family care, wellness, other services, and leisure/educational items. Television home shopping (aka teleshopping):a retail format in which customers watch a.