RMG 200 Chapter Notes -Census Geographic Units Of Canada, Bass Pro Shops, Shopping Mall

• School: Ryerson University
• Department: Retail Management
• Course: RMG 200
• Professor: Brent Barr

Document Summary

Ch 5: retail locations strategy trade area decisions and site assessment. Location can be used to develop a sustainable competitive advantage because location is harder to change compared to pricing and service. Region: in retail location analysis, refers to the part of the country, a particular city, or census metropolitan. Trade area: a geographic sector that contains potential customers for a particular retailer or shopping centre. Factors affecting the demand for aregion or trade area: economies of scale versus cannibalization. Each individual franchise owner wants entire chain to maximize his or her profits. Retailer continue to open stores as long. The franchisors grant their franchisees as marginal revenues archived by opening a new store are greater than marginal costs an exclusive geographic territory so that other stores under the same franchise do not compete directly with them. Franchisor: the owner of a franchise in a producing million than one store producing million franchise agreement.