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Textbook Notes for Ken Wong

RYERSONRMG 200Ken WongWinter

RMG 200 Chapter Notes - Chapter 1-9: Living Wage, Warehouse Club, Franchising

OC2709676 Page
3 Apr 2016
60
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RYERSONRMG 200Ken WongWinter

RMG 200 Chapter Notes - Chapter 1-2: Fgl Sports, Corporate Social Responsibility, Personal Grooming

OC807306 Page
1 Feb 2015
58
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RYERSONRMG 200Ken WongWinter

RMG 200 Chapter Notes - Chapter 6: Aisle, Ikea, Maximum Exposure

OC108034 Page
27 Feb 2013
54
Influence customer buying behaviour: control design and maintenance costs, provide flexibility, meet legal requirements. Layout should entice customers
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RYERSONRMG 200Ken WongWinter

RMG 200 Chapter Notes - Chapter 4: Online Shopping, Human Resource Management, Competitor Analysis

OC108036 Page
27 Feb 2013
44
All of the things that are within your control and can be changed. All of the things that retailers cannot control. Technology that will make retailing
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RYERSONRMG 200Ken WongWinter

RMG 200 Chapter Notes - Chapter 5: Luxury Vehicle, Convenience Store, Retail Park

OC2154215 Page
11 Apr 2015
59
Chapter 5 retail locations strategy trade area decisions and site assessment. Factors affecting the demand for a region or trade area. The best regions
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RYERSONRMG 200Ken WongWinter

RMG 200 Chapter Notes - Chapter 3: Observability, Geodemographic Segmentation, Psychographic

OC807303 Page
1 Feb 2015
58
The buying process: the stages customers go through to purchase merchandise or services. Stages: needs recognition: the needs that motivate customers t
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RYERSONRMG 200Ken WongWinter

RMG 200 Chapter Notes - Chapter 1: Corporate Social Responsibility, Intertype Corporation, Private Label

OC108033 Page
27 Feb 2013
45
Key failure to canadian retailers is try to please everyone. Retailing: is the set of business activities that add value to the products and services s
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RYERSONRMG 200Ken WongWinter

RMG 200 Chapter Notes - Chapter 5: A Global Threat, Franchising

OC108032 Page
27 Feb 2013
47
Retailers engaged in international ventures for many reasons: Saturated home marketplace with no room to grow. Aging population that spends less and sa
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RYERSONRMG 200Ken WongWinter

RMG 200 Chapter Notes - Chapter 7: Franchising, A Global Threat

OC108032 Page
28 Feb 2013
44
Retailers engaged in international ventures for many reasons: Saturated home marketplace with no room to grow. Aging population that spends less and sa
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RYERSONRMG 200Ken WongWinter

RMG 200 Chapter Notes - Chapter 3: Online Shopping, Observability, Identifiability

OC108034 Page
27 Feb 2013
46
Utilitarian needs: needs motivating consumers to go shopping to accomplish a specific task. Hedonic needs: needs motivating consumers to go shopping fo
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RYERSONRMG 200Ken WongWinter

RMG 200 Chapter Notes - Chapter 2: North American Industry Classification System, Stock Keeping Unit, Discount Store

OC108033 Page
27 Feb 2013
38
Type of merchandise sold (variety and assortment) Value is a combination of price and quality. Place which includes location, store layout, and design.
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