RMG 200 Chapter : CRMG200 - book notes 1-7.docx

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Define retailing set of business activities that add value to products and services sold to consumers for personal or family use(not all retailing is done in stores catalogue, internet, direct sales) retailing is a global high-tech industry. Walmart is the the worlds largest corporation. Carrefour second largest retailer (not in canada or us) Lawblaws is the largest retailer in canada, also largest wholesales food distributor in canada. Brand image, customer service, management of employees. Growth stratigies and deal with current economic crisis: cut costs, think; risk management, customer experience, human capital management, smaller stores, market segmentation, global, re-think supply chains, you are a brand, think multichannel. Understand the role retailers play in the distribution channel and the functions they perform. Distribution channel set of firms that facilitate the movement of products from point of production to the point of sale to the ultimate consumer. Vertical integration firm performs more than one set of activities in the channel.

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