RMG 200 Chapter : ch 2 part 1

• School: Ryerson University
• Department: Retail Management
• Course: RMG 200
• Professor: Brent Barr

Document Summary

The use of multiple channels to interact with customers. The growing importance of technology to retail success. The initial category specialists in toys, consumer electronics, and home improvement supplies have been. Increasing competition in the canadian marketplace joined by a host of new specialists including sport chek, bed bath and beyond, petsmart. Grocery stores such as loblaws are adding pharmacies and clothing and home d cor products to expand their retail mix. Many new types of retailers coexist with traditional retailers. Number of different types of retailers has grown, the number of competitors within each format is decreasing. The canadian marketplace is powered by a small number of large retailers who dominate in their specific retail category (eg. walmart, shoppers drug mart, best buy, future shop, costco) Trend toward a blurring of retail channels will continue (eg. drugstores move into high end cosmetics and grocery stores invaded pharmacy business)